Tuesday, 13 December 2011

After years of tacky Chinese exports, guess who's reversing the trend?

Take a look at this.

Struggling to make it out? It's a green in the shape of an eagle. The head's that white bit at the top.

I want you to see it, to soak it all in before I give you the full link to the accompanying article. That way, you get to judge it without any preconceptions.

If you think it's cute, neat or - shudder - 'the future', get the hell away from this blog. We're never going to get along.

Still here? Then here's the article. You may not be entirely surprised to note the culprit's designer's surname. Let's just say the family trade is like the little girl in Longfellow's poem. When it's good, it's very good but when it's bad, it's horrid.

I don't care how 'marquee' a name you are, there is only one step further down from animal-shaped greens.

Tee shots through the vanes of a windmill.

May this 'marketing tool' gets precisely the clientele it deserves.

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